Our Vitamin C serum contains a 5% concentration of Sodium Ascorbyl Phosphate, a highly stable and effective natural derivative of Vitamin C. This particular form ensures a longer shelf life and is as potent as a 20% concentration of regular Vitamin C. We've chosen Sodium Ascorbyl Phosphate over traditional Vitamin C because it doesn't oxidize as quickly, maintaining its efficacy and freshness for a longer period. This careful formulation means you get all the brightening and anti-aging benefits of Vitamin C, without the worry of rapid oxidation.

Yes, our retinol product is safe for daily use. The key is in our formulation – it contains a gentle yet effective 1% concentration of retinol. What really sets our product apart and ensures its daily suitability is the inclusion of a wide array of highly hydrating ingredients. These components work in harmony with the retinol to keep your skin moisturized and nourished throughout the day, mitigating the typical dryness often associated with retinol use.

Additionally, if you're incorporating our retinol cream into your daytime routine, we recommend applying SPF on top once the cream is fully absorbed. This step will help protect your skin from UV rays and maximize the benefits of the retinol.

Absolutely! Our products are 100% cruelty-free. We are Leaping Bunny certified, which is a gold standard for non-animal tested consumer products. This means every product in our line is developed without any form of animal testing at any stage.

Furthermore, nearly all of our products are vegan-friendly. The sole exception is our Dead Sea Mud Mask, which contains Manuka honey. We chose to include this ingredient for its exceptional benefits to the skin, but we ensure its sourcing is ethical and sustainable. We're committed to maintaining high standards of ethical practices while delivering the best quality skincare to you.